Posts Tagged ‘PRCA 3339’



Design with CRAP: contrast, repetition,alignment, and proximity.

I chose contrast because it is the most important attraction on a page or layout. According to Robin Williams [not the comedian] you should ask yourself “Can you see the difference between your content, ads, headings, body copy and comments?”

If so you’re probably in good shape with your design.  However, if your content and headings are blurring together and your audience is having trouble reading/ comprehending your message you may want to look into utilizing the C in CRAP.

As Williams says “The idea behind contrast is to avoid elements on the page that are merely similar. If the elements (type, color, size, line thickness, shape, space, etc.) are not the same, then make them very different.”


PRCA 3339


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