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Proximity

Proximity is the P in C.R.A.P.

C.R.A.P. stands for contrast, repetition, alignment, and proximity. It’s a design principle created by writer Robin Williams.

Proximity is used to create relative meaning in your designs. Williams says, “Related elements should be grouped together; while separate design elements should have enough spacing between them to communicate they are different. You should use your document’s white space to separate key points.”

You should try to keep it looking professional and clean. Repetition helps keep your work organized and reduced visual clutter. This is meant to help your reader find information easily and not have to work to find the message your trying to send.

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Repetition

Repetition is the R in the design principle C.R.A.P.

C.R.A.P stands for contrast, repetition, alignment, and proximity.

Robin Williams, the creater of C.R.A.P. as a design principle, says, “Repetition means keeping design for similar themes consistent….It reinforces communication and ultimately helps the reader understand.”

Repetition is most effective when it is not over done. You can try repeating visual elements through out your work. Repetition of colors, textures, fonts, thickness of lines, and white space unify your piece. Try to keep your theme consistent by using simliar elements to stregthen your work.

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For my PR Publications class we had to create a brochure for our client. The client I chose for the semester is Zeta Tau Alpha, my sorority.

Instead of picking an specific event as a topic for the brochure I chose to do an overview of the organization as a whole. The target public is incoming GSU freshmen women who could be potential new members to the organization.

The brochure touches on various topics such as, sisterhood, the history of Zeta Tau Alpha, philanthropy, and national symbols of the organization. It also states Zeta Tau Alpha’s creed and purpose, to give the potential new members a better grasp of what the group is all about.

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I learned some interesting ways of how an image is used after I completed the Poynter NewsU course “The Language of the Image.” The website was user-friendly and had plenty of other helpful courses to take to better your skills as a journalist, or if you’re simply interested in journalism.

The information was presented well, but my favorite part of the course was the actual images they chose to discuss. They were powerful, and definitely fit well with what they were trying to teach.  They focused on four categories, photo type, single elements, multiple elements, and different approach. My favorite was learning about the different approaches you can take on a scene or event. It can be the same thing happening in each photo, but if you shift from one focal point to another you can change the meaning of the image entirely.

Another part of this course that’s helpful is the “Test your vocabulary” section. It provides a place to test what you’ve learned from the previous sections. All-in-all I’d recommend this site to anyone who wants to know more about photo journalism. It’s pretty interesting.

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What is a gradient?

A gradient is a graduated blend between two or more colors or two or more tints of the same color.

Steps to create a gradient:

  1. First, open Adobe InDesign, and choose a new document.
  2. Click the rectangle tool on the tool bar and drag the cursor across the screen to create a shape.
  3. On the right side of the screen are the gradient and the swatches panels.
  4. With your shape selected click on the gradient swatch.
  5. While still in the gradient panel, select the Type drop box to change the gradient from linear to radial.
  6. To change the intensity of the black, or the white, drag the little tab on top of color bar in the gradient panel.

Steps to change gradient color:

  1. With the gradient panel still open, click on the swatches panel.
  2. In the swatches panel click on a color of your choice.
  3. Then continue clicking and drag the color down to the gradient panel color bar.
  4. Again, to make one color more intense than another, you can simple more the tab at the top of the color bar back and forth.

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Fonts PRCA 3339

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If a designer is creating a logotype for an organization or business he or she needs to know about the organization’s publics. According to the textbook “Strategic Publications” Designing for Target Publics, by Linda P. Morton, “This could include internal publics like faculty, staff and students and external publics like legislators, students, parents and city leaders.”

They also have to figure out a combination of type and art to make a symbol that is imaginative, original and appropriate for the organization. When selecting a font a designer should choose one that “complements the personality” of the business or organization they are working for.

As for the size of the fonts being used it depends on what they are being used for. If you’re designing a business card obviously the font has to make a bigger impact considering the font will be smaller in proportion to the card. Designers should try to stay within the 7 to 8 point range for text and 12-15 points for their company’s name. For brochures however, stick with a 12 point font for text and a 14 point font for headings.

To find free fonts on the Internet check out this website. It has 1000s of fonts to choose from and it helps that they are all FREE!!http://www.dafont.com/

To learn how to install fonts on you computer click here!

 

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