Proximity is the P in C.R.A.P.

C.R.A.P. stands for contrast, repetition, alignment, and proximity. It’s a design principle created by writer Robin Williams.

Proximity is used to create relative meaning in your designs. Williams says, “Related elements should be grouped together; while separate design elements should have enough spacing between them to communicate they are different. You should use your document’s white space to separate key points.”

You should try to keep it looking professional and clean. Repetition helps keep your work organized and reduced visual clutter. This is meant to help your reader find information easily and not have to work to find the message your trying to send.


Repetition is the R in the design principle C.R.A.P.

C.R.A.P stands for contrast, repetition, alignment, and proximity.

Robin Williams, the creater of C.R.A.P. as a design principle, says, “Repetition means keeping design for similar themes consistent….It reinforces communication and ultimately helps the reader understand.”

Repetition is most effective when it is not over done. You can try repeating visual elements through out your work. Repetition of colors, textures, fonts, thickness of lines, and white space unify your piece. Try to keep your theme consistent by using simliar elements to stregthen your work.

For my PR Publications class we had to create a brochure for our client. The client I chose for the semester is Zeta Tau Alpha, my sorority.

Instead of picking an specific event as a topic for the brochure I chose to do an overview of the organization as a whole. The target public is incoming GSU freshmen women who could be potential new members to the organization.

The brochure touches on various topics such as, sisterhood, the history of Zeta Tau Alpha, philanthropy, and national symbols of the organization. It also states Zeta Tau Alpha’s creed and purpose, to give the potential new members a better grasp of what the group is all about.

Thanksgiving with ZTA

Every year Zeta Tau Alpha has a Thanksgiving dinner date night. All the sisters dress up, bring a date or friend, and come up to the Zeta house for a home cooked Thanksgiving meal.

This tradition is not only fun, but a great way for the girls to stregthen their sisterhood. It’s a reminder for them to be thankful for their chapter and for each other.

The sisters of Zeta Tau Alpha don’t think of their organization as just a sorority, they consider it more of a family. What better way to kick off the holiday season, and take a little retreat from school, than to come together as sisters and enjoy a Thanksgiving dinner?!

BMOC Updates!!


BIG MAN ON CAMPUS is finally here!!

What is BMOC?

BIG MAN ON CAMPUS is a male beauty pageant! This year’s theme is “Every Girl is Crazy About a Sharp Dressed Man.”

Come watch as these boys dance, sing, and make a fool of themselves all in the name of fighting for a cure!

Support Breast Cancer Education and Awareness this Wednesday with ZETA TAU ALPHA!

Let’s laugh our way to finding a cure for Breast Cancer!

Tickets are $5, and are available at the door! Also, There will be a raffel so don’t forget to sign up on your way into the event!


ZTA Homecoming 2009


Help GSU Soar! VOTE for Molly Moore!

This year’s homecoming representative, for Zeta Tau Alpha, is Molly Moore!! Molly is a senior at GSU, and is majoring in fashion merchandising. ZTA’s  junior homecoming duchess is Lauren Holley!! Lauren is a junior at GSU, and is majoring in nutrition.

Both girls started campaigning this past Friday, Oct 30th. Be on the look out for their sheet signs hung all around campus, and sidewalk chalk signs as well!

Don’t forget to VOTE for homecoming King and Queen from November 9th-11th!!